Club Orange is a national treasure, thanks to its unmistakable real fruit taste. So when we were asked to create a new brand platform to appeal to Gen Z, we knew their desire to keep things real meant Club was a match made in heaven and deserved their full attention – "Are You For Real?"
The social campaign below was our second outing for the platform. We enlisted a spokesperson, best known for his colourful ways of calling out nonsense, and equipped him with a tangible way to ask, "Are You For Real?"
The content ran across VOD and social platforms, going viral and giving the brand a fresh way to highlight what makes its range of drinks a true Irish favourite.